SEO tends to have an expensive reputation. Search Engine Optimization can in fact be quite involved. Going after highly competitive search term rankings can be quite a complex undertaking, and can cost a pretty penny. That does NOT mean that getting targeted...
Addressing Marketing Mindset is an important issue to any business owner concerned with growth, profitability, and market share. While a different discipline than Brand Strategy, it is an integral part of the whole and equally pervasive to your business...
Market Disruption isn’t a marketing strategy, yet has become the most overutilized term in marketing today. Before you can create content about disrupting your market, you need to know how you will do it, and first learn if your market even needs it.
Seth Godin says that people don’t buy products and services. They buy relations, stories, and magic. What better way to do all of that than with Content Marketing? Using your content to tell a better story means opportunity. Opportunity to tell a better story...
The titles and subtitles in your articles or blog posts are the most important thing you will write from an SEO standpoint. These tell Google's spiders what your article is about more than anything else. While there are many quality tools out there to assist...
Content Marketing is a quality game at its heart, but a numbers game as well. When you write an article, why stop there? An article has potential in just about any format you can think of. Create a PowerPoint presentation, and each slide is an individual...
A lot of people talk and write about content marketing. Mostly they tell you how important it is, but rarely do they tell you what is really important to include in your website content. Writing articles as website content is anything but new. There are secrets to...
Writing articles is one of the most constructive things you can do for your website in terms of both content marketing and SEO value. Well written articles will build your authority in the marketplace, making you the expert in your field. Crafted properly with...
In highly competitive niches, the biggest difference between market leaders and the rest of the crowd is quality content marketing. There is no better way to show that your business is the authority in your niche that a brand strategy with content marketing at its core.
Many products, agencies and marketing professionals offer a brute force approach to Content Marketing. Using a mass quantity approach to the discipline has been done with mixed results for years, back to the days of bot software creating spam links for SEO purposes....
Lots of people new to Content Marketing get discouraged by their initial results. Not that these are insignificant, but they are not what they see the leaders in their market getting, and the differential is daunting. Seemingly insurmountable. Initial Content...
Creating content for your website and marketing efforts is not enough. You must create that content driven by the purposes you are seeking to fulfill. Otherwise Content Marketing success is unlikely.
Welcome to installment #6 of the Content Marketing Wisdom slideshow! Feel free to clip individual slides, post the entire slideshow to your website, or page and to use this content any way you see fit or find useful. Content Marketing Wisdom 6...
With Content Marketing it is important to do as Simon Sinek says and start with the why. Examine the purposes behind Content Marketing, and you will be amazed at how versatile and effective it can be.
Proclamations of Content Marketing’s death as an SEO Strategy are unlikely. Google’s updates show over and over again that what they value is quality, relevant, content.
Creating this series of slideshows on Content Marketing Wisdom has been a blast. We add new ones as they come to us, and when a slideshow seems full enough we publish it to Slideshare,net and then here on our website. We have had requests to publish...
Getting top three Google rankings can be done simply and quickly by applying these principles consistently with your content marketing. It’s a little art and a little science.
Content Marketing will get you the SEO results you seek. Apply these strategies and attract the targeted hungry website visitors every site and business owner needs.
Content Marketing can overcome a multitude of marketing sins, but nowhere is it more important than your SEO. Quality content posted properly will overcome poor internal website SEO, and get you that targeted search engine traffic website owners desire above all else.
These Marketing Wisdom slideshows have been getting a lot of attention both here and on Slideshare. The whole idea is to get the marketing ideas to flow. Sometimes they are about good ideas, and sometimes revealing some not so good. Always a good idea to know! ...
Running paid social media ad campaigns is great because it is really easy to tell if it is successful. Simply subtract the cost of the ad campaign from the profit generated by the resulting sales. Simple enough right? Simple, yes. Easy? Not so much. What makes...
Slideshare IS a content marketers dream. Owned by LinkedIn but ignored by the majority of content marketers. It’s functionality can be described as YouTube for Powerpoint and PDF files.
You can (and should) embed these items on your website, just as you would with a video from a sharing site like YT or Vimeo.
Usually when thinking of disrupting business markets, we think of Disruptive Innovation. Businesses like Amazon, and Uber come to mind. It is pretty hard to deny that the enforced social distancing we have endured as a result of the COVID=19 pandemic is market...
No one can deny that COVID-19 has changed the business world, and climate drastically. From main street to Wall Street, there is a new standard for normal. How, when, or if things can return to any semblance of our old standards is yet to be seen. It's said...
