by Jim Patterson | Sep 30, 2020 | Content Crumbs
Market Disruption isn’t a marketing strategy, yet has become the most overutilized term in marketing today. Before you can create content about disrupting your market, you need to know how you will do it, and first learn if your market even needs it.
by Jim Patterson | Sep 18, 2020 | Content Crumbs
Seth Godin says that people don’t buy products and services. They buy relations, stories, and magic. What better way to do all of that than with Content Marketing? Using your content to tell a better story means opportunity. Opportunity to tell a better story...
by Jim Patterson | Sep 11, 2020 | Content Crumbs
Content Marketing is a quality game at its heart, but a numbers game as well. When you write an article, why stop there? An article has potential in just about any format you can think of. Create a PowerPoint presentation, and each slide is an individual...
