A lot of people talk and write about content marketing.  Mostly they tell you how important it is, but rarely do they tell you what is really important to include in your website content.

Writing articles as website content is anything but new.  There are secrets to creating great articles as website content for marketing your business or organization.

This article will share ten of these “content marketing secrets” that can make or break your article content.


1.  Quality Content Answers a Question or

Solves a Problem


Answer a QuestionThis may seem basic, but it is vital to each and every piece of content you write for your website.  If it doesn’t accomplish either of these, it wasn’t worth writing. 

Each and every article you write should establish your enterprise as a market leader at the forefront of its niche.  If you can’t do that, then you simply will not be viewed that way. 

If that seems harsh, it is meant to.  Filler content has no place on your website.  Knowing the problems your readers face is as important as the ability to solve them.  This mindset is one you must cultivate each and every time you sit down to write website articles for content marketing. 

It is a good idea to look back at your existing articles and see if they meet this standard.  Do not be afraid to go back and rewrite them so that they toe the quality content line and answer questions, solve problems, or both.



2.  SEO Friendly Titles and Subtitles


SEO Friendly SubtitlesArguably the single most important aspect of your website article is the title.​  The title will determine whether a potential reader bothers to click through and take even a cursory look at your content. 

How do you write titles that will get clicks and therefore readers?  Write them on Google! 

Take your article idea and start writing a keyword rich description of what question you are answering, or problem you are solving.  Now look at the results Google brings up. 

Are there ads showing?  Are the organic results returned from known market leaders?  These are good indications that you’ve got a good title on your hands. 

Never copy a title from another website verbatim.  There is no need.  Google’s algorithm is excellent at finding appropriate content that matches subject matter. 

The same rule applies to subtitles.  Keyword rich, and Google should return results with ads, and organic results from niche market leaders.


3.  Quality Content Gets To The Point –

Effective Introductions


Questions and ProblemsWhen Writing an effective introduction is right up there in importance with titles and subtitles.  If your intro doesn’t catch reader’s attention in the first few seconds, they will be gone.  Make them easy to read by tagging them Heading 3. (Subtitles are Heading 2) 

The content itself should be designed to show that you feel their pain.  Answering their question starts with showing that you understand that question.  Solving their problem starts with showing that you are intimately familiar with that problem. 

Write as one that has been there and done that.  An effective introduction is an exercise in empathy.  If you don’t get that across, it will fail.


4.  Quality Content Keeps Its Promise


The promise of answers and solutions is key to quality content.  Your title and introduction lead your readers either to those answers and solutions, or they lead them to disappointment.  Your content simply must deliver on that promise. 

A common mistake is the belief that giving away too much information is unwise and may actually eliminate the reader’s need for your products or services. 

Transparency and full disclosure do exactly the opposite.  They motivate readers to utilize your offerings because they see and understand what you are about.  


5. Quality Content is Concise and Organized


Write ConciselyAs soon as your reader finds that your article is no longer addressing their questions and problems, they will stop reading and move on to content that does. 

Nothing loses website visitors faster than content that goes off point.  This doesn’t mean you are creating directions to assemble an IKEA bookcase though. Write your article with personality but also respecting your reader’s time.   

Utilizing your subtitles to organize the body of your article is a great way to accomplish this.  Break your solution or answer down into segments that can be thought of as mini-articles each only a few short paragraphs long.   

Today’s most popular authors create short paragraphs, chapters, and leave lots of white space on the page.  Writing for website readers makes this even more important.  Use images in most of your subheadings and label them with keyword rich titles, alternate titles, and descriptions.  They add a pleasing aspect that will keep your readers moving through your content.


6.  Conclude Your Content With a

Reminder of Assistance Rendered


Effective content is quality content, and it is very effective to conclude by reminding your reader that your content just solved a problem for them.   

Your conclusion should then lead to a specific call to action or CTA.  Notice that each and every article on this website has an offer of a no cost consultation and either a submission form, or a click through that leads to one. 

Why?  Because quality content shows readers that since you can solve one problem, or answer one question in your niche you are a good resource for others.  Be generous in your content, as well as with offering no cost consultation assistance to readers.  That’s what market leaders do…



Google Notices Quality Content


Google SnippetWhen you take the time to write quality content for your website, Google rewards your efforts. 

At the right is a screenshot of how they listed this article less than ten minutes after it was published. 

Not only did they give the article the top spot for its title and several other keyword variations, Google listed the subtitles as bullet points!  A huge SEO win!  


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