Using content marketing as an SEO tool is nothing new. If you’ve read anything about the topic you know that big names like Neil Patel are huge fans of content marketing to get targeted search traffic from Google.
What you may not be aware of is the speed at which you can get ranked in the top spots on Google. These rankings may wobble a bit (bounce up and down a few spots) but they generally stick quite well.
Everybody wants those top Google spots, and frankly it is not that tough to get them. All it takes is a willingness to consistently post quality unique content and apply a few basic practices each and every time.
Write Quality Articles or Blog Posts
What does “quality” content mean?
- Unique – It is your own. Written from your unique perspective. If you are passionate about your business, this isn’t that hard. Share what you know, and how you know it. Hemingway said that writing is easy, you just sit at the typewriter and bleed. Here that means that you let out what you know, and care about your business.
- Well Written – We use a simple formula for this. Tell them what you are going to tell them. Tell them. Tell them what you’ve told them. Write in short paragraphs of one, two, or occasionally three sentences.
- Solve a Problem – Write for a crowd starving for the information you are providing. If there is no such crowd, you don’t have a viable business. Simple as that.
- Use Good Basic SEO Principles – Don’t know them? We wrote about Best SEO Practices here but look to the right for a synopsis.
Keyword Rich Content
Years ago it was common to stuff so many keywords into content that it was unreadable.
Today when we say keyword rich content we limit ourselves to a few basic places, but still qualify it to mean keyword rich content that is readable and accurate. There are really just a few places that need special attention for your keywords.
- Your Title
- Your First Paragraph
- Your Subtitles
- Titles, Alt Titles, and Descriptions of Images
- Your Search Engine Excerpt
Write these as descriptively as possible, using the primary keywords for your website.
Take a look at our article titles for examples. There are recurring keywords in them all, but they are topical within the market niche, and well as instructional.
Immediately Share Your Content
When you hit that button to publish your content, do not wait til later to share it to your social media accounts.
Each post should have a unique slug written to tell why your followers should click through to read it. This matters to Google. This makes it look less automated. As automated as Google is, they do NOT like you using it.
Share your content to your favorite five or six social accounts as a minimum. Do not neglect Pinterest, LinkedIn, or Twitter even if these are not your favorites. They are important to Google. Not sure of all of the sites important to Google? You can find them all at our post about laying an SEO foundation.
Get Your Content Indexed on Google
You can check to see if your new article or post is indexed by simply searching for the URL on Google. This needs to be done immediately too.
You may find that other of your pages comes up but not the article itself. If it is not the first thing to come up, it is not indexed.
If not, then go to Google Webmaster Tools and request indexing. Click here to learn how.
Again, don’t wait but go run your Google search for the article URL again.
It should now show up immediately. Every once in a while it will take ten to fifteen minutes, but this is rare.
Now, it should also be ranking in the Top 3 of Google for your title.
Search Google For Your Content Title
When you run a Google search, they take your browsing history into account. This skews your results in favor of sites you visit frequently.
You want to run the search for your title without this skew. Fortunately you can do this by searching in what is called an Incognito Browser Window.
In Chrome you do this in the upper right hand corner by clicking the same drop down box you do in order to get to settings. The Incognito Window prompt is near the top.
For other browsers, search Google or YouTube for instructions. If you can, use Chrome.
Now look for your article in the top three spots. It should be there. If not, check that you’ve followed the above instructions consistently.
It may take some practice for you to get the hang of following this process consistently. After a few tries if success still eludes you, request a consultation at no charge and let us give you a hand.
Cumulative SEO Results From Content
As you build a folio of content on the topics comprising your primary keywords you fill see a cumulative result happening as well. This manifests itself in a couple of ways.
First you will start to see Google traffic for search terms other than your titles, but containing the same keywords. This is a result of what is called Latent Semantic Indexing. or LSI. Google talked about this for years before you really started to see the results.
You can see this in the results when you search for your titles, and other sites rank just above or below you for relevant but not identical titles. Google has gotten very good at sorting for relevance.
The second way you will see results is that over time, you will start ranking for your primary keywords. This takes time, and a lot of content for extremely competitive niches.
The websites at the top of the search results for your primary keywords are ones you should be beating out for your title rankings over time. This means you are making progress for you primary keywords.
The Point Of Fast SEO Results is Quantity with Quality
Don’t spend a ton of time reworking any single piece of content trying to get better results. The whole point of this speed process is to facilitate creating a lot of content over time.
The process outlined here guarantees quality. Every bit of what is written in this article has been shared in previous articles, usually in longer format.
Use this article as a resource spelling out how to get yourself on the road to having enough content ranking for their titles so that you can start the longer climb for those tough primary keywords.
If you need help with ANY of this, we are here and thrilled to help.
Get A No Cost Consultation
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