A good content marketing strategy is a vital part of your brand strategy. If affects every other aspect of your online marketing.
Good content overcomes a multitude of other issues. On site SEO is important, but without it good content can and will get you great Google placement for your keywords.
Social media is at the forefront of most business people’s marketing concerns. What you post to those platforms is as important as how they are set up. Posting quality content within a well thought out content marketing strategy on social media will get high quality, targeted traffic.
Creating such a strategy isn’t as complicated as you might think. Here is where to start:
- Will it reflect the voice of your brand strategy? – The voice is as vital part of your content marketing as your brand strategy.
- Every piece of content published needs an objective. – Spell out what percentage of your content of each type will be for lead generation, sales driven, email list building, educational, reputation building, branding, etc. Then follow these in harmony with results but document changes.
- What types of content will you publish? – Written Articles, Whitepapers, Images, Video, and Powerpoint Presentations are all good formats to consider.
- Who will create each type? – Will it be handled internally? Is that feasible? A plan for creating each type of content is necessary.
- How frequently will you publish each of these? – A content calendar is important. Dates and times should be included as well as timing for each platform.
This list isn’t exhaustive, but will get you well beyond started on an effective content marketing strategy.
An important part of this process is the ability to convey the varied aspects in a quantifiable way. This means this all needs to be written down, and not just in your head. The best way to accomplish this is by working on this with others. Whether you have sufficient staff to have a marketing committee if not department or not, get someone to help you with this.
Marketing agencies, or consultants are good options of course, but not absolutely necessary if you are willing to spend some time getting educated on all of this.
Feel free to scroll down and ask for a no-cost consultation, and our team will be happy to get you on the right track.
The act of writing out a plan for your content marketing is the hardest part, but arguably the most important. The calendar should be created immediately once you have your written plan.
This plan is of course, a part of your Brand Strategy, which should also be a written document. Keep these accessible, and refer to them frequently. They are dynamic plans that you will be adjusting over time.
Your business will evolve, so these written plans will need to as well. None of this works well in a vacuum. Don’t try to do this in your head, but consult with the same people you created these plans with.
Successful marketing of any type doesn’t happen accidentally. Randomly catching lightning in a bottle isn’t a strategy. Creating a written plan for each arena of your marketing is the only way to guarantee you will know what is working, and what isn’t.
Take the time. Do it right.
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Content Marketing Articles
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Writing articles is one of the most constructive things you can do for your website in terms of both content marketing and SEO value. Well written articles will build your authority in the marketplace, making you the expert in your field. Crafted properly with...
In highly competitive niches, the biggest difference between market leaders and the rest of the crowd is quality content marketing. There is no better way to show that your business is the authority in your niche that a brand strategy with content marketing at its core.
Creating content for your website and marketing efforts is not enough. You must create that content driven by the purposes you are seeking to fulfill. Otherwise Content Marketing success is unlikely.
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With Content Marketing it is important to do as Simon Sinek says and start with the why. Examine the purposes behind Content Marketing, and you will be amazed at how versatile and effective it can be.
Proclamations of Content Marketing’s death as an SEO Strategy are unlikely. Google’s updates show over and over again that what they value is quality, relevant, content.
Creating this series of slideshows on Content Marketing Wisdom has been a blast. We add new ones as they come to us, and when a slideshow seems full enough we publish it to Slideshare,net and then here on our website. We have had requests to publish...
Getting top three Google rankings can be done simply and quickly by applying these principles consistently with your content marketing. It’s a little art and a little science.
Content Marketing will get you the SEO results you seek. Apply these strategies and attract the targeted hungry website visitors every site and business owner needs.
Content Marketing can overcome a multitude of marketing sins, but nowhere is it more important than your SEO. Quality content posted properly will overcome poor internal website SEO, and get you that targeted search engine traffic website owners desire above all else.
These Marketing Wisdom slideshows have been getting a lot of attention both here and on Slideshare. The whole idea is to get the marketing ideas to flow. Sometimes they are about good ideas, and sometimes revealing some not so good. Always a good idea to know! ...