Content Marketing is a quality game at its heart, but a numbers game as well. When you write an article, why stop there?
An article has potential in just about any format you can think of. Create a PowerPoint presentation, and each slide is an individual image.
PowerPoint allows you to create a video with a voice over right from their dashboard, and a video file is easily converted into an audio file.
Now you not only have a multitude of content formats, but the opportunity to utilize each on a wider variety of platforms, each of which can be pointed back to your own website and the original article.
None of this requires skill sets beyond your reach, or expensive tools to create.
Start making this standard practice when you write articles or blog posts. It will pay big dividends in traffic, and that equals conversions…
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