Social Media Marketing
Marketing on social media platforms is part of any effective marketing strategy.
Try building a brand strategy, a content marketing strategy, or an effective SEO strategy without social media today. You simply cannot do it.
Social media is as integral to marketing today as the Yellow Pages were before the internet. Why fight it, when it is so useful in so many ways.
Creating posts for each unique platform can be challenging, to be certain. Re-purposing content from your website is the place to start, Just be sure you use it as a part of a well planned strategy as opposed to posting something just because you know you should post something.
Content formats are not infinite, and if you created written content like articles or blog posts, images to promote that written content, and even audio recording like podcasts or tutorials, you have the raw tools to create videos, Powerpoint presentations, PDF whitepapers, and just about anything else you might need.
The real key to social media marketing success though is a plan drawn out in harmony with your brand strategy. Watch our Brand Strategy Webinar to learn about this vital piece of your marketing plan.
Having a brand strategy in place, as well as a social media plan (and calendar) will help you in developing your brand’s voice, which you will use, and expand in your social media posts and campaigns.
None of this happens overnight.
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Social Media Marketing Articles
Welcome to installment #6 of the Content Marketing Wisdom slideshow! Feel free to clip individual slides, post the entire slideshow to your website, or page and to use this content any way you see fit or find useful. Content Marketing Wisdom 6...
Running paid social media ad campaigns is great because it is really easy to tell if it is successful. Simply subtract the cost of the ad campaign from the profit generated by the resulting sales. Simple enough right? Simple, yes. Easy? Not so much. What makes...
Slideshare IS a content marketers dream. Owned by LinkedIn but ignored by the majority of content marketers. It’s functionality can be described as YouTube for Powerpoint and PDF files.
You can (and should) embed these items on your website, just as you would with a video from a sharing site like YT or Vimeo.
Observations and insights into Marketing Wisdom and developing the Marketing Mindset necessary to develop an effective Brand Strategy for your website and business.
Content Marketing is vital to the success of your Brand Strategy. Hope you enjoy these insights into how to bring that about in a way that is beneficial to your business. Marketing Wisdom 2 - Hard Learned and Well Earned from Best Online...
These are insights and quotations from our own hard won experience, and applied quotations from such great marketing minds as Seth Godin, Simon Sinek, and Gary Halbert. Everything from Brand Strategy to SEO, and Content Marketing. A slideshow that will spur your creative marketing mindset.
Whether you are concerned with SEO, Social Media, or any other aspect of brand strategy the consistency of your online footprint is undeniable. The effort to establish this footprint isn't easy, but it can be relatively simple. It's no secret that SEO and Social...
Social media management is vital to your overall Brand Strategy and cuts across most, if not all disciplines including SEO, and Content Marketing.