by Jim Patterson | Sep 30, 2020 | Content Crumbs
Market Disruption isn’t a marketing strategy, yet has become the most overutilized term in marketing today. Before you can create content about disrupting your market, you need to know how you will do it, and first learn if your market even needs it.
by Jim Patterson | Apr 23, 2020 | Brand Strategy
Usually when thinking of disrupting business markets, we think of Disruptive Innovation. Businesses like Amazon, and Uber come to mind. It is pretty hard to deny that the enforced social distancing we have endured as a result of the COVID=19 pandemic is market...
