Seth Godin says that people don’t buy products and services. They buy relations, stories, and magic.
What better way to do all of that than with Content Marketing? Using your content to tell a better story means opportunity.
Opportunity to tell a better story than the rest of the marketplace. A better story creates relations with your clients, and results in magic.
Before any of that can happen you have to come up with that better story though. Deciding who you are as a business goes a long way toward writing that story.
Exactly what that means is up to you. Crafting a story that evokes feelings from your clientele creates magic. Which makes for a better story.
Better than what you ask? Better than the story being told by the other options within your marketplace.
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